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  • IMAOS Presentation – Content Marketing

  • Often described as the current online markting trend working with thematic and relevant content offering users a certain added value has been one of the general approaches of IMAOS for several years now.

    What is content marketing and the potential of individual campaigns focussing on content in terms of search engine optimization, online PR and other fields of marketing?

  • The following German presentation of IMAOS provides an overview on the following topics:

    • Content is King – The new (old) paradigm
    • marketing objectives
    • requirements for content marketing
    • What is the right content?
    • How to present the content?
    • How to use the potential of the content?
    • DO's & DON'Ts in content marketing