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  • SEO Trends for 2015

  • In search engine optimization, there have been remarkable changes within the last years. It has never been more important to go with the times and to implement new strategies for both online marketing in general and SEO in particular. What are the measures that entrepreneurs should keep an eye on in 2015?

    (1) BRAND FOCUS IN LINK BUILDING

    It is not getting easier to be linked naturally and cost-effective at the same time. In link building the focus is now rather on brands than on several keywords. This kind of optimization is said to fit best in general guidelines, for example set up by Google. Brand mentions will not contribute to search engine rankings but also increase relevancy and trust.

    (2) MOBILE FRIENDLY SEO MEASURES

    It is vital to implement mobile search requirements into SEO strategies and business plans. There is a continuous growth of mobile e-Commerce and the amount of Internet users searching with mobile devices also states that an optimization of websites for mobile users belongs to the major priorities in online marketing 2015.

    (3) CONTENT RELEVANCE IN SEO STRATEGIES

    Entrepreneurs get the most out of search engine optimization if those strategies are aligned with other marketing measures. A stand-alone SEO campaign will never be that effective than an in-depth analysis pointing out key factors for a comprehensive optimization. Therefore, high-quality content, being connected to the brand on- and off page, is still a leading paradigm.

    (4) SOCIAL ENGAGEMENT OPTIMISATION

    The term social engagement optimisation refers to the optimization of websites using social media. Social signals are a recognized part of Google’s algorithms and might increase search queries and traffic.

    (5) ONLINE SECURITY IS A MUST-HAVE

    Search engines also use security scrutiny as a criterion for the evaluation of websites, blogs and online stores. Entrepreneurs might set a signal with security certificates (e.g. https instead of http) for improving search engine rankings.

    These 5 factors for better SEO are just a few major ideas to benefit from better search engine rankings in the long run. Please feel free to contact our SEO agency IMAOS with your personal request on search engine optimization.